CHAPTER 3
3.1 List
and describe the four basic components of supply chain management
3.1.1 List and describe the four basic components
of supply chain management
§ Supply
chain strategy is the strategy for managing all the resources required to meet
customer demand for all products and services
§ Supply
chain partners are the partners chosen to deliver finished products, raw
materials, and services including pricing, delivery, and payment processes
along with partner relationship monitoring metrics
§ Supply
chain operation is the schedule for production activities including testing,
packaging, and preparation for delivery
§ Supply
chain logistics is the product delivery processes and elements including
orders, warehouses, carriers, defective product returns, and invoicing
3.2 Explain
customer relationship management systems and how they can help organizations
understand their customer
3.2.1 Explain customer relationship management systems and
how they can help organizations understand their customers
§ CRM is not
just technology, but a strategy, process, and business goal that an
organization must embrace on an enterprise wide level. If an organization does not embrace CRM on an
enterprise wide level it will have a difficult time gaining a complete view of
its customers. CRM can enable an
organization to identify types of customers, design specific marketing
campaigns tailored to each individual customer, and understand customer-buying
behaviors.
3.3 Summarize
the importance of enterprise resource planning systems
3.3.1 Summarize the importance of enterprise resource
planning systems
§ Enterprise
resource planning systems provide organizations with consistency. Enterprise
resource planning (ERP) integrates all departments and functions throughout an
organization into a single IT system (or integrated set of IT systems) so that
employees can make decisions by viewing enterprise wide information on all
business operations. An ERP system provides a method for effective planning and
controlling of all the resources required to take, make, ship, and account for
customer orders in a manufacturing, distribution, or service organization. The
key word in enterprise resource planning is enterprise.
3.4 Identify
how an organization can use business process re-engineering to improve its
business
3.4 Identify how an organization can use business process
re-engineering to improve its business
§ The purpose
of BPR is to make all your processes the best-in-class. Companies frequently
strive to improve their business processes by performing tasks faster, cheaper,
and better. Companies often follow the same indirect path for doing business,
not realizing there might be a different, faster, and more direct way of doing
business. BPR provides companies with a way to find the different, more direct
way of doing business, such as Progressive Insurance.
If your students are unfamiliar with business processes have
them review plug-in B2 – Business Processes for a detailed look at common
business processes, business process modeling, continuous improvement, and
business process re-engineering.
